"So the NAA -- that's the Newspaper Association of America... decides it needs a literacy campaign. And what's a literacy campaign without a celebrity spokesman? Nothing! So who[m] do they pick? Optimus Prime. No, seriously. I officially declare this the end of media irony. [via]"
Talk about demographics... As far as I can tell, this ad campaign is aimed at just one age group: Tim Ryley! ;-)
UPDATED: After our discussion last night, I can't help but think that this is the one last, desperate stand of a team made up of two formerly-beloved icons of American culture, now has-beens (newspapers & transformers, that is!)
4 comments:
*shakes head in disapproval*
Disapproval at the NAA or disapproval at my little joke? LOL
Hey, I'm actually a big fan of "Timinus Prime"! :-)
It is probably a shameless plug for the upcoming "Transformers" movie.
(pssht...Tim cannot read)
more like disappointed that we need the MEDIA to get people to READ :-b
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